# LEGO 4000019-1 — Brand Identity and Experience (2014)

Source: https://www.brickmissing.com/sets/4000019-1-brand-identity-and-experience
Publisher: BrickMissing (https://www.brickmissing.com) — free LEGO parts checker. Not affiliated with the LEGO Group.

LEGO LEGO Exclusive 4000019-1 Brand Identity and Experience builds a location around Brand Identity. Facades, rooms, routes and small decor details create atmosphere and suggest what stories could happen there. With Experience, the setting gains more direction. The set feels like a miniature world rather than loose decoration.

## Set facts

- Set number: 4000019-1
- Name: Brand Identity and Experience
- Theme: LEGO Exclusive › LEGO internal
- Released: 2014
- Pieces: 103
- Distinct part + colour lots: 40
- Build difficulty: easy
- Repairability: 2.5% of this set's lots are hard to replace (1 of 40 part+colour combinations appear in three or fewer sets in the entire LEGO catalog).

## Complete parts list (40 lots, 103 pieces)

Prices are the official LEGO Pick a Brick price per individual part, where LEGO publishes one.

| Qty | Part | Colour | Part no. | LEGO element ID | LEGO price each |
| ---: | --- | --- | --- | --- | --- |
| 1 | Flag 2 x 2 Square, Flat Clip Edge [Thick Clips] | White | 11055 | 6011794 | — |
| 2 | Slope 45° 2 x 1 Triple with Inside Stud Holder | Red | 15571 | 6075074 | €0,10 |
| 1 | Sticker Sheet for Set 4000019-1 | Unknown | 21817 | 6119362 | — |
| 4 | Brick 2 x 4 | Yellow | 3001 | 300124 | €0,22 |
| 2 | Brick 2 x 4 | Red | 3001 | 300121 | €0,22 |
| 2 | Brick 2 x 3 | Red | 3002 | 300221 | €0,17 |
| 4 | Brick 1 x 2 | Yellow | 3004 | 300424 | €0,11 |
| 10 | Brick 1 x 1 | Trans-Clear | 3005 | 6514207 | €0,07 |
| 4 | Brick 1 x 4 | Yellow | 3010 | 301024 | €0,16 |
| 4 | Plate 2 x 4 | Yellow | 3020 | 302024 | €0,15 |
| 2 | Plate 2 x 4 | Red | 3020 | 302021 | €0,15 |
| 1 | Plate 2 x 3 | Red | 3021 | 302121 | €0,13 |
| 1 | Plate 2 x 2 | Red | 3022 | 302221 | €0,10 |
| 2 | Plate 1 x 2 | Red | 3023 | 302321 | €0,08 |
| 1 | Plate 1 x 1 | Trans-Clear | 3024 | 6513962 | €0,06 |
| 1 | Plate 4 x 6 | Red | 3032 | 303221 | €0,41 |
| 2 | Plate 6 x 10 | Light Bluish Gray | 3033 | 4211405 | €0,71 |
| 1 | Slope 45° 2 x 2 Double | Red | 3043 | 304321 | — |
| 4 | Slope 45° 2 x 2 Double Convex | Red | 3045 | 4163087 | €0,13 |
| 2 | Brick Round 1 x 1 Open Stud | Dark Bluish Gray | 3062b | 4211090 | €0,06 |
| 1 | Tile 2 x 2 with Groove | Black | 3068b | 306823 | €0,07 |
| 1 | Tile 1 x 2 with Groove | Tan | 3069b | 4114026 | €0,07 |
| 4 | Tile 1 x 2 with Groove | Light Bluish Gray | 3069b | 306928 | €0,07 |
| 1 | Tile 1 x 1 with Groove | Red | 3070b | 307021 | €0,05 |
| 2 | Tile 1 x 1 with Groove | Light Bluish Gray | 3070b | 4211415 | €0,05 |
| 1 | Plant, Flower Stem | Light Bluish Gray | 3741 | 374128 | — |
| 3 | Plant, Flower - Small | Bright Pink | 3742 | — | — |
| 4 | Plate 2 x 6 | Light Bluish Gray | 3795 | 4211452 | €0,19 |
| 1 | Antenna 1 x 4 with Flat Top | White | 3957b | 395701 | €0,06 |
| 1 | Slope 30° 1 x 1 x 2/3 (Cheese Slope) | Trans-Clear | 54200 | 6245250 | €0,08 |
| 2 | Cone 1 x 1 [Top Groove] | Light Bluish Gray | 59900 | 4529239 | €0,05 |
| 2 | Plate Round 1 x 1 with Solid Stud | Light Bluish Gray | 6141 | 4569058 | €0,05 |
| 2 | Plate Round 1 x 1 with Solid Stud | Reddish Brown | 6141 | 4216581 | €0,05 |
| 2 | Plate Round 1 x 1 with Solid Stud | Dark Bluish Gray | 6141 | 4210633 | €0,05 |
| 2 | Panel 1 x 1 x 1 Corner | White | 6231 | 623101 | €0,07 |
| 1 | Slope 30? 1 x 2 x 2/3 | Red | 85984 | 4651524 | €0,07 |
| 4 | Plate Special 2 x 2 with Groove and Center Stud (Jumper) | Yellow | 87580 | 6126050 | €0,07 |
| 7 | Plate Special 2 x 2 with Groove and Center Stud (Jumper) | Light Bluish Gray | 87580 | 6126082 | €0,07 |
| 5 | Plate Special 2 x 2 with Groove and Center Stud (Jumper) | Light Bluish Gray | 87580 | 6389692 | €0,07 |
| 6 | Plate Special 2 x 2 with Groove and Center Stud (Jumper) | Red | 87580 | 6126048 | €0,07 |

## Notes

- Track which of these parts you own and see what is missing: https://www.brickmissing.com/sets/4000019-1-brand-identity-and-experience
- Inventory data is based on official LEGO inventories via the Rebrickable catalog, updated daily.
- Part images, minifigure lists and related sets are on the set page: https://www.brickmissing.com/sets/4000019-1-brand-identity-and-experience